Marketing Series

When you take the time to look at your customers as friends, you have a new perspective. You are closer to them, not just in distance but in an indomitable need.

JFK outlined the steps for your company to achieve its bold aspirations:
“I believe we possess all the resources and talents necessary. But the facts of the matter are that we have never made the national decisions or marshaled the national resources required for such leadership. We have never specified long-range goals on an urgent time schedule, or managed our resources and our time so as to insure their fulfillment.”

“We finished recording and I took the album back to my hotel room to listen to it on a little record player. When it was done, I said, ‘I hate it,’ then we put it out.”
~ Bruce Springsteen